Inspirations Surround Us
Inspirations can be drawn from the most common, unnoticed places.
The logo design inspiration is drawn from the QR code that is commonly seen, and though is rarely considered as a design element, but I am intrigued with the functionality of a QR and details.
[Created with Adobe Illustrator | Adobe After Effects animation]

GRAPHIC PORTFOLIO
Design is science and not just art. There are so much to consider; typography, color scheme, focus point, hierarchy of importance, alignment and balance, contrast and white spaces.
My research on Gestalt principles of good design has provide some insights to understand how people interpret design layout; Similarity, Proximity, Common area and, Connectedness.
A good design is a combination of science (analysis) and artistic flair. It is an adventure to explore and the possibilities are endless.

ADOBE ILLUSTRATOR
Logo design has a series of thought processes named, Design Thinking. Design thinking is a non-linear thought process meaning it can be re-iterated and re-defined. Design thinking involves Empathise, Define, Ideate, Prototype, and Test.
eCommerce logo
Logo design for children’s eCommerce app.
The eCommerce app should appeal to the parents of children between the ages of 1 month to 5 years.
The branding identity development includes logo design, name, color scheme, and tagline.
[Created with Adobe Illustrator]

Food catering logo
Logo designs for a catering business.
The food catering is targeting young parents who prefer to have healthy home cook meals than eating out.
The branding identity development includes logo design, name, color scheme, and tagline.
[Created with Adobe Illustrator]

SAGE & YLANG
Sage & Ylang is an organic skincare beauty product that uses greener sustainable ingredients that target sensitive skin. For this brief, they would like to revamp their product labels to feature more on the natural ingredients used.
[Created with Adobe Illustrator]

ADOBE PHOTOSHOP
Adobe Photoshop software to photo edit can omit and change the background, add your product logo, and color edit.
[Created with Adobe Photoshop | Adobe After Effects animation]
